More than 30 media practitioners gathered today at Alamano Centre in Westlands for a media breakfast ahead of the 21st AMECEA Plenary Assembly, in a meeting organized by the Kenya Conference of Catholic Bishops (KCCB). The 21st AMECEA Plenary Assembly will officially take place from19th to 26th July 2026 at the Catholic University of Eastern Africa (CUEA), Nairobi.
The meeting was led by Archbishop Anthony Muheria of Nyeri archdiocese, Chair of the AMECEA Planning Committee. Addressing journalists, Archbishop Muheria challenged Catholic media professionals to move beyond simply reporting events and instead tell compelling stories that inspire, educate, and engage audiences.
He emphasized that communication during the plenary should be creative, professional, and audience-focused, with special attention given to young people, who are at the heart of this year’s AMECEA theme. He urged media practitioners to produce content that resonates with youth by highlighting their experiences, aspirations, struggles, and hopes.
The Archbishop also called on communicators to use media as a tool for promoting hope, human dignity, resilience, and solutions rather than merely focusing on challenges. He encouraged journalists to tell authentic human-interest stories, engage bishops beyond formal sessions, and ensure coverage reflects the experiences of all AMECEA member countries.
Archbishop Muheria further stressed the importance of creating meaningful digital content, including podcasts and social media stories that address issues affecting young people such as mental health, economic empowerment, drug abuse, leadership, and entrepreneurship.
He concluded by urging Catholic communicators to ensure every story not only reports what happened but also explains why it matters and how it can inspire hope and transform lives.
Also present at the media breakfast were Rev. Fr. Jude Waweru, KCCB Secretary General; Rev. Fr. Gerald Omnyin, Director of Social Communications at KCCB; priests; religious men and women in media; members of the Catholic media fraternity; and journalists from various mainstream and secular media houses.
